WHY BUSHIDO?

Bushido refers to the ancient code of conduct of the Japanese samurais, the “Bushido Code”, which reflects the intrinsic virtues of discipline, bravery, benevolence, respect, sincerity, honour and loyalty.

It is recognised as one of the most ancient reference to rules of behaviour in war. There are such ancient references in all societies, based on beliefs and values.

The Bushido Advisory logo is based on the Japanese kanji “rei” meaning “respect”, reflecting my core value: respect yourself, respect others, respect all backgrounds and beliefs, each individual is his own strength!

Kanji Respect